We're launching finance into the 21st century

At Finstack, we want to make finance actionable and collaborative, giving finance teams the tools and insights they need to add real value to their organizations. Let’s get finance from being reactive to being proactive.

Why we created Finstack

As a former investor and CFO in the fast-paced world of scale-ups,
I have personally experienced the challenges and inefficiencies that finance teams face. Particularly in the realm of financial consolidation and planning, there’s a lot to gain.

Believe me when I say that I understand the frustrations of managing complex financial data, reconciling accounts across multiple entities, and working overtime during the month-end close…

Before I started Finstack, I was working at a scale-up with 150 people on its payroll. At that time, things were going extremely well. The question I got asked most at that time was “where can we invest?”. But then COVID hit.

We lost 90% of our revenue, sentiment changed, and the question that I got asked most switched to “how long do we still have?”.
Quite the contrast.

We couldn’t give a fast answer, because we didn’t have the right tools. 

Right then and there, it became clear to me how broken the process of reporting and financial planning for SMEs really is. 

There was a pressing need for a better solution. One that would streamline financial processes, reduce manual workload, and reduce the challenges and inefficiencies faced by finance teams.

Not only that, it had to be up and running in hours, not months - and the solution needed to be easy and intuitive to use.

I couldn’t find the solution I needed, so I decided to create it myself. That’s how Finstack was born.

Karel Gonzalez Hulshof

Karel Gonzalez Hulshof

Founder, Finstack

How the Finstack team came together


But, I knew I couldn’t do it alone - I needed a partner with technical expertise and an entrepreneurial spirit. That’s when I reconnected with Sebastiaan, a fellow Delft graduate with a strong background in leadership, data, and AI.

Sebastiaan's entrepreneurial drive aligned perfectly with the vision for Finstack. He was inspired by the opportunity to solve the real-world problems I had faced as a CFO and saw Finstack as the ideal venture to bring that vision to life.

Together, as well as with all the other talented people at Finstack, we embarked on the journey to transform financial management software.

Will you join us on this journey?

Finstack founder Karel Gonzalez Hulshof
Karel Gonzalez Hulshof
Founder, Finstack

What Finstack does


Finstack allows you to transform your finance team from a ‘number-crusher’ to a strategic business partner, allowing them to add real value to the business.

If you’re a finance professional and want to see Finstack in action, you can try it out for free for 30 days.

Are you inspired by our mission to transform the world of finance, and want to be part of the new wave of financial technology? Then I invite you to join us in redefining the financial landscape.

Let’s work together, and create a future where finance teams are empowered to drive change, make informed decisions, and become valued strategic partners in their organizations.

Our purpose

At Finstack, we are on a mission to provide finance teams with innovative financial technology that enables them to be strategic business partners within their organizations. 

“Finstack offers real-time reporting, automated consolidation, and powerful insights to optimize cash flow. And with its user-friendly interface, we are empowering finance professionals to work more efficiently and effectively.”

It’s our vision to make finance actionable and collaborative, by giving finance teams the tools and insights they need to add real value to their organizations. We want finance to not just be about numbers, but about strategy, advanced insights, and teamwork.   

Our journey so far

September 2021

The name "Finstack" is invented and registered.

January 2022

Minimum Viable Product is successfully tested with the first batch of test users at forward-thinking finance teams.

June 2022

The first group of actual customers is onboarded. All of these financial professionals are still customers to this day.

March 2023

First funding round closed, provided by CFOs and finance professionals at leading tech companies. This funding is being used to improve the product, make quality hires, and acquire new customers.

June 2024

We moved to a new, bigger office in Amsterdam. This milestone marks the growth of our team, which is driven by the continued trust of our customers.

Building a future for finance

At Finstack, we're aligned on and committed to a simple set of brand values.

Empower

We empower people by providing the technology to build a company's future and reach its financial goals.

Collaborate

We work together as a team to create impact and value while using diversity to (y)our full advantage.

Quality

Our foundation is secure and reliable because we match our words with actions and deliver quality in everything we do.

Innovate

We dream big and push boundaries out of curiosity and ambition. We challenge what's possible, aiming for the best.

Meet Finstack’s leadership team

Finstack founder Karel Gonzalez Hulshof
Karel Gonzalez Hulshof
Founder
Finstack co-founder Sebastiaan Hoekstra
Sebastiaan Hoekstra
Co-Founder

We're hiring!

Join us in our mission to build the finance toolset of the future.

Our office

Amsterdam

Egelantiersgracht 4C,
1015 RL Amsterdam, the Netherlands